Week 3 what are new media? 1

1.1.1 the media as an institution & 1.1.2 the intensity of change

what are new media?
-Medium ---> Media
-Media that by which something is expressed and connected. (ex. eggwhite)
Media seems like bright future and has various

the media as an institution
-Communication Media( newspaper, TV, internet, book etc) = Mass Media
-Institution an organization
-Cultural and material product of the institution
-New technological possiblitities an established Media forms

the intensity of change
-1950 : independent all country expect for Europe
-1960 : the Union of Soviet <---> Democracy
Many people died because of divides two world and war
so came out humanism
-Shift from mordernity to post- mordernity :
decentering of established and centralised geo-political orders
(Feminism,
pay attention to another culture get out of western-male culture,
seek to find something new and strange get out of something boring)
-Globalization
-Post- industrial information age :
Today information have great value although It is not physical
-New technoculture :
computer+ culture


Media have many modifier such as Mass, Digital, Multi, New and so on.
So I think New Media is difficult to define accurately.
New media that I learn today broke the Media's history(old media).
As computer has been improving , Media have changed rapidly.
So we got various informations from Media through computer.
This technology mixed with old media and it forms New media.

Media provide us something convienent and there are various kinds of Media(newspaper, TV, internet, book etc) near us.
We must need them in information age.
So Media's power is bigger and bigger.
Besides Media is interesting Because It is not fixed but changable.