Week 6 the characteristics of new media 2

1.2.3 hypertext

hypertext=floating over technical word
hyper means extraordinary, signified.

Hypertext as non-sequentail writing.

Hypermediacy
ex) The memex (a portmanteau of "memory extender") is the name given by Vannevar Bush to the theoretical proto-hypertext computer system he proposed in his 1945 The Atlantic Monthly article "As We May Think". The memex has influenced the development of subsequential hypertext and intellect augmenting computer systems.
From Wikipedia

Hypertext as the practice of literaty theory
- comtemporaly literary -novel.
- what is the basic for cultural production(=hypertext)?
becuase of non- sequentail writing.
-principle of hypertextuality is key to understand new media.

Dadaism(they reject to traditional)---->Surrealism
Balzac - s/z

I was surprised by the concept of Vannevar Bush's Memex.
I was also impressed that he came up with these ideas in the 1940.
Dadaism is rejecting to traditonal.
balzac's novel, s/z say one meaning could be different in inside and outside.
I think breaking and opposing traditional things bring innovative ideas.