Week 12 who was dissatisfied with old media?

1.5.1 the question
1.5.2 the technological imaginary

What is the problem to which new communication media are the solution?
-Will find discursive frameworkCelebrate as overcoming
-Negative limits, oppressive feature
-Dominant analogue media

Superiority of new media
-Retrospective projections
-Post-hoc rationalisations of change

Two sets of idea
-Technological Imaginary
-‘mass’ broadcast media

The imaginaire ----> Symbolic (word system , Have rule )
-Jacques Lacan-‘real’ & ‘symbolic’
-Not refer poetic mental faculty or the activity of fantasizing

Apply to technology
-Role of such an ‘other’
-Social reality and desires for a better society

TV
-Transmission of messages
-New possibilities
One-to-one
Two-way
-Similar kinds of contrast
Non-linear, hot-linked, hypertext…

Why we have to kill TV?
When TV came out in 1940.
Do you satisfied with TV?
No. I think TV attach too importance to entertainment.
So It doesn't have context.
TV prohibit us from thinking and criticizing.
Even if the media’s surface is looked very good but its inside is very bad.
We shaped our consciousness.

Week 11 what kind of history? 2

1.4.3 the return of the middle ages and other media archaeologies

The ludic : cinema and games
1900s-1920s : specticle panorama
1930s-1950s : Hollywood show narrative cinema.
21 cencury : pleasure that product and consume of media contents.

Hollywood movie story is based on novel, big money support-->Blockbuster

Rhetoric and spatiatised memory.

middle age Renaissance : Enlightenment by Sophist (they teach ability to think)
18-19 cencury : Humanist (It is changed from Soceity to Human)

I think our idea is the most important in our life.
Every person have their thinking.
It is different for each person to think and feel.
Humanist is good change.
And now, media is good product and consume and express our think.

Week 10 what kind of history? 1

1.4.2 new media and the modernist concept of progress

-Deffered future of new media
culprit is cultural resistence.
- The view of modernist aesthetic
medium has its own kind of essence
medium has to be genuinely new from the past old media
-Modernist view points
new media has to make a radical break with the past
-Picturialist, TV and Cinema
The Medium is the Massage ---Marshall McLuhan

Medium has own's message.
So people useeach medium differently.
Artist and engineer have different idea how to use medium.
Modernist and avant -garde hae different points of view.
We respect the tradition From Modernist point of view.
They are continuous with old media and tradition.
We resist the tradition From avant-garde point of view.
They exclude old media and tradition.

Week 10 what kind of history? 1

1.4.1 teleological accounts of new media

From photography to telematics:extracting some sense from teleogies

-historical scheme

-Pater welbel's 8 stage

Seeing the limits of new media teleologies

Foucault and genealogies of new media ->Foucault perspective

Teleology relate to photography. We believe photo directly because we believe photo is real world. But we can change photo nowadays. So we should not think photo must be true. Our thinking is change by our perspective. So our perspective is important to view our surrounding.

Week 9 change and continuity

1.3.1 introduction & 1.3.2 measuring newness

Old media---Digital television

New media--- immersive VR, online, interactive multimedia

The idea of 'remediation'

Today's topic is similar last time. connection is important to continue business and user. New media is based on old media. If it does we are easy of access.

We take part in Forum about Roger Palmer:Cultural (mis)understanding through photographs. He is artist, photograper.