Week 10 what kind of history? 1

1.4.2 new media and the modernist concept of progress

-Deffered future of new media
culprit is cultural resistence.
- The view of modernist aesthetic
medium has its own kind of essence
medium has to be genuinely new from the past old media
-Modernist view points
new media has to make a radical break with the past
-Picturialist, TV and Cinema
The Medium is the Massage ---Marshall McLuhan

Medium has own's message.
So people useeach medium differently.
Artist and engineer have different idea how to use medium.
Modernist and avant -garde hae different points of view.
We respect the tradition From Modernist point of view.
They are continuous with old media and tradition.
We resist the tradition From avant-garde point of view.
They exclude old media and tradition.