Week 12 who was dissatisfied with old media?

1.5.1 the question
1.5.2 the technological imaginary

What is the problem to which new communication media are the solution?
-Will find discursive frameworkCelebrate as overcoming
-Negative limits, oppressive feature
-Dominant analogue media

Superiority of new media
-Retrospective projections
-Post-hoc rationalisations of change

Two sets of idea
-Technological Imaginary
-‘mass’ broadcast media

The imaginaire ----> Symbolic (word system , Have rule )
-Jacques Lacan-‘real’ & ‘symbolic’
-Not refer poetic mental faculty or the activity of fantasizing

Apply to technology
-Role of such an ‘other’
-Social reality and desires for a better society

TV
-Transmission of messages
-New possibilities
One-to-one
Two-way
-Similar kinds of contrast
Non-linear, hot-linked, hypertext…

Why we have to kill TV?
When TV came out in 1940.
Do you satisfied with TV?
No. I think TV attach too importance to entertainment.
So It doesn't have context.
TV prohibit us from thinking and criticizing.
Even if the media’s surface is looked very good but its inside is very bad.
We shaped our consciousness.