Week 13 new media: determining or determined? 1

1.6.1 the status of McLuhan and Williams

New media: determining or determined?

Very different theorists of media
- Marshall McLuhan & Raymond Williams

The Different between McLuhan and Williams
- McLuhan : new media change everything.
- Williams : media can only take effect through already present social processes and sustain
existing power relations.

The status of McLuhan and Williams
Marshall McLuhan’s major works.
- “The medium is the message” clothes is an extension of skin, a wheel is an extension of foot, a book is an extension of eyes, electricity is an extension of the central nerve.
- “global village”
Raymond Williams’s major works.
-the research direction to popular culture like movies and television.
-Countless detailed studies of all kinds of media are guided and informed by his careful and penetrating outlines for a theory of media as a form of cultural production.
-new media as subject to control and direction by human institutions, skill, creativity and intention, we are building upon such a williamsite emphasis.

Humanism
- lrecurring tendency in Western thought.

What is high art and low art??
Who is determined ?
I think it is popular between high and low art's difference.
popular culture is central.
for example movie is popular culture and marginal but it is studied by many people.
It has many theoris.
So movie is going to cental culture.