Week 14 new media: determining or determined? 2

1.6.4 the many virtues of Sant McLuhan


1. The extension thesis: technology is an ‘extension of man’
It is clearly based in the nature of human body.
The core of the idea is that instruments extend the functions of the labouring body.

2. The environmental thesis: ‘the new media are not bridges between man and nature: they are nature’
Ex: The workman’s tool is the continuation of his arms, the tool-equipment of humanity is therefore a continuation of its body.

3. The anti-content thesis: ‘Societies have always been shaped more by the nature of the media by which men communicate than by content of the communication

“THE MEDIUM IS THE MESSAGE”
: Societies have always been shaped more by nature of the media by which men communicate than by content of communication.

I agree with Mucluhan's idea.
When We recognize changed media We think different idea from original to changed media.
So media has thier message.